ARTIST SERVICES
& ARTIST
DEVELOPMENT
HYPE DEV is HYPE TRAIN's artist development and artist services brand. We don't develop songs — we develop artists.
We are HYPE DEV.
Artist Development & Artist Services under HYPE TRAIN GROUP — a music label based in Bangkok.
We have experience developing artists to succeed and build awareness and fans across 70+ countries — and produced the first Thai song to chart on Billboard's Global chart. Our team is led by NINO, a world-class music producer and five-time award-winning Producer of the Year, who has worked with 150+ artists worldwide and driven over 4 billion streaming views.
"We develop you into an artist, then build the value that lets you own it — your own brand, your own asset, your own career."
We're not a class, a platform, or an agency waiting to pick you. There is only one of you — we build around that.
Singing and dance classes teach skill. We build the core personality underneath it — the part that makes an artist last.
Strategy and analysis are delivered by HYPE, not taught — an ongoing value we keep building with you, term after term.
Development & services for artist.
Artist Development
2 PackagesSelect a package to continue.
A separate release investment service is also available.
Artist Services
6 ServicesMusic
Beats · Song writing · Mix · Master · Recording
Music Video
Music Video · Live session
Marketing
Marketing campaign · Online marketing · Content for platform · Offline campaign
Direction & Roadmap
Artist positioning · Artist Direction · Release roadmap
Business
Expanding artist career · Artist Branding · Artist product
Concert/Events
Artist concert · Events for brand · Ticket concert
Our works.
Open a still to watch the video.
Our artists, on the global stage.
In 2021, our artists Sprite and Guygeegee made chart history — their track "Ton" became the first Thai-language song, and the first by Thai artists, to enter Billboard's Global Excl. U.S. chart. It's proof of what we build our artists to reach.
Held to a standard, every month.
Every artist is scored monthly across seven weighted categories. Cross the 95-point threshold and you're eligible for festival placement.